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53: A Beginner's Guide to Building A Community with Content
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In this episode of Think Inside the Square, you'll get actionable advice on building a strong online presence.
The key to online success is focus. Spread yourself too thin across platforms, and your message gets lost in the noise. Instead, pick a few platforms where your audience hangs out and dive deep. Consistency is key here. Regular posting keeps you fresh in people's minds and establishes you as an authority.
Video content is a game-changer. It's engaging, informative, and helps you connect with your audience on a deeper level. Don't be intimidated by fancy equipment. Your smartphone is enough to get started.
Building an email list is another crucial step. It's your direct line to your fans. Offer valuable freebies, like guides or templates, to entice people to sign up. And remember, it's about building a community, not just collecting emails. Engage with your subscribers, ask for feedback, and make them feel valued.
The digital world is constantly evolving, so stay curious and keep learning. Experiment with new platforms, try different content formats, and most importantly, have fun! Remember, building a strong online presence takes time and effort, but with consistency and a passion for what you do, you'll achieve your goals.
Important Links
📝 Full show notes: https://insidethesquare.co/podcast/53
🎧 Past episodes: https://insidethesquare.co/podcast
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
📚 Beginner's Guide to Squarespace: https://insidethesquare.co/tutorials
💌 Join my email list: https://insidethesquare.co/email
00:00 Introduction to Building a Strong Online Presence
00:54 The Power of Focus: Choosing the Right Platforms
02:57 Consistency is Key: Building a Loyal Community
05:25 The Impact of Video Content
08:34 Growing Your Email List
10:57 Adapting and Experimenting in Online Marketing
12:29 Conclusion and Resources
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
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