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70: Color Psychology in Web Design: Why Banks Choose Blue & Other Industry Secrets
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Ever stared at a website and felt something – trust, excitement, calm – without knowing exactly why? Chances are, color psychology was quietly working its magic. In this episode of Think Inside the Square, we're pulling back the curtain on how color choices can make or break your website's effectiveness.
From the strategic blues of banking websites to the appetite-inducing reds of food delivery apps, every color tells a story and influences behavior. I'm sharing my real-world experiences (including a memorable design mistake with a meditation retreat website!) and breaking down exactly how different industries use color psychology to connect with their audiences.
In this episode, you'll discover practical tips for using color strategically, not just aesthetically. We'll explore industry-specific color trends, dive into the science of color contrast for better conversions, and I'll share my favorite tools for testing color accessibility. Plus, you'll learn a simple method for A/B testing your color choices to let data guide your decisions.
Important Links
📝 Full show notes: https://insidethesquare.co/podcast/70
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
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For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Chapters
1. Introduction to Color Psychology in Web Design (00:00:00)
2. Real-Life Example: The Impact of Color on Bookings (00:00:57)
3. Understanding Color Psychology: Key Points (00:01:51)
4. Industry-Specific Color Strategies (00:03:09)
5. Practical Tips for Using Color to Drive Conversions (00:04:47)
6. Testing and Analyzing Color Choices (00:07:07)
7. Action Steps for Your Website (00:10:22)
90 episodes
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