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82: The Business Owner's Guide to Sustainable Content Creation
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Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience.
In this episode, you'll discover:
- Why the solutions that seem "obvious" to you are actually gold mines for content
- How to identify and capture content opportunities in your daily work
- A practical system for turning your expertise into valuable content
- The importance of consistency in content creation (and how to find your rhythm)
- Why your unique perspective matters, even in a crowded market
🎯 Action Steps:
- Start a content ideas log (notebook or phone) for one week
- Document client questions, repeated processes, and "that was easy!" moments
- Create three pieces of content from your best ideas
- Set a realistic consistency goal
- Commit to your schedule for three months
💡 Key Takeaway: Your expertise isn't just in the complex solutions – it's in all those little "oh, that was easy" moments that could be game-changing for someone else.
Important Chapters:
0:00 How to Create Valuable Content from Your Business Expertise
2:06 Why Your "Simple" Solutions Are Actually Valuable Content
3:32 Content Creation Myths: Has Everything Been Said Before?
5:11 Finding Your Unique Value Proposition in Content Creation
8:40 Creating a Sustainable Content Strategy for Business Growth
10:29 How to Build a Three-Month Content Plan That Works
12:32 Action Steps for Consistent Content Creation
IMPORTANT LINKS
📝 Full show notes: https://insidethesquare.co/podcast/82
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
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