It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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A Discussion on Customer Experience and Digital Transformation
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Manage episode 226254878 series 1431492
Content provided by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Mike and Paul and joined by Kyle Hutchins, Senior Director and leader of WMP’s Digital practice, and Nick Hahn, Director in WMP’s Digital practice, to discuss CX’s impact on an organization’s digital transformation efforts. During the conversation, the group talks about how organizations create new value for customers within rapidly changing environments (thanks to digital enablement), key tips for success, which issues trip companies up in their transformation efforts, potential organizational structures that manage these large transformations (including CX leadership roles), and how to get started within the organization.
…
continue reading
63 episodes
MP3•Episode home
Manage episode 226254878 series 1431492
Content provided by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Mike and Paul and joined by Kyle Hutchins, Senior Director and leader of WMP’s Digital practice, and Nick Hahn, Director in WMP’s Digital practice, to discuss CX’s impact on an organization’s digital transformation efforts. During the conversation, the group talks about how organizations create new value for customers within rapidly changing environments (thanks to digital enablement), key tips for success, which issues trip companies up in their transformation efforts, potential organizational structures that manage these large transformations (including CX leadership roles), and how to get started within the organization.
…
continue reading
63 episodes
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