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Howard Gossage: 20th Century Master of Propaganda with Justin Oberman

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Manage episode 467471940 series 3535406
Content provided by BRINK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BRINK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.

With special guest Justin Oberman, longtime advertising creative and social media influencer. Follow Justin at: https://www.linkedin.com/in/justinoberman/

This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.

BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 467471940 series 3535406
Content provided by BRINK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BRINK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.

With special guest Justin Oberman, longtime advertising creative and social media influencer. Follow Justin at: https://www.linkedin.com/in/justinoberman/

This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.

BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

  continue reading

15 episodes

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