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Taco Bell CEO Sean Tresvant on maintaining brand nostalgia
Manage episode 448895871 series 2656030
Content provided by LinkedIn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LinkedIn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Brand awareness is one thing. Brand nostalgia is quite another. Creating is hard enough. Maintaining it may be even harder. But it's second nature to Sean Tresvant, the brand-new CEO of Taco Bell, who cut his teeth in key marketing positions at Nike, Sports Illustrated and PepsiCo. That said, there is nothing ordinary about the challenge of nurturing and maturing this 60-year-old brand. It takes respect for the past and a willingness to charge into the future. "We have a DNA of feeding curiosity for the unconventional," Tresvant told me for the latest edition of This is Working. "We believe that's what Glenn Bell was trying to do 60, 62 years ago when he kind of introduced tacos to the mainstream of the U.S. And we try to carry that DNA for 62 years and 62 years beyond that."
Share your thoughts via email at [email protected], or join the conversation directly on LinkedIn using the hashtag #ThisisWorking.
Follow Sean Tresvant, Dan Roth and LinkedIn News on LinkedIn, and subscribe to the newsletter here.
165 episodes
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Manage episode 448895871 series 2656030
Content provided by LinkedIn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LinkedIn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Brand awareness is one thing. Brand nostalgia is quite another. Creating is hard enough. Maintaining it may be even harder. But it's second nature to Sean Tresvant, the brand-new CEO of Taco Bell, who cut his teeth in key marketing positions at Nike, Sports Illustrated and PepsiCo. That said, there is nothing ordinary about the challenge of nurturing and maturing this 60-year-old brand. It takes respect for the past and a willingness to charge into the future. "We have a DNA of feeding curiosity for the unconventional," Tresvant told me for the latest edition of This is Working. "We believe that's what Glenn Bell was trying to do 60, 62 years ago when he kind of introduced tacos to the mainstream of the U.S. And we try to carry that DNA for 62 years and 62 years beyond that."
Share your thoughts via email at [email protected], or join the conversation directly on LinkedIn using the hashtag #ThisisWorking.
Follow Sean Tresvant, Dan Roth and LinkedIn News on LinkedIn, and subscribe to the newsletter here.
165 episodes
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Similar to This Is Working with Daniel Roth
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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