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The secret to Google CMO Lorraine Twohill's success
Manage episode 462645727 series 2656030
Content provided by LinkedIn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LinkedIn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It could be that the best person for a tough job is the one who thinks she isn't. That's what people like Google CEO Eric Schmidt and YouTube CEO Susan Wojcicki thought when they prodded their founding EMEA marketing head, Lorraine Twohill, to be a big fish in a big pond: Cross the pond to become Chief Marketing Officer.
More than two decades later, the matter is settled.
It wasn't the first time Twohill wasn't entirely sure about a Google gig. The first time she didn't even know what the job was until she got through 22 interviews. "A lot of people at the time thought I was nuts," she said, "What is this Google thing? It was a small company at the time, but, of course that was a really exciting time to join."
It got a lot more interesting, of course.
Listen in on this edition of This is Working to see how one of the longest-lasting senior women executives in Big Tech thinks about EQ, IQs what AI can and can't do.
163 episodes
Share
Manage episode 462645727 series 2656030
Content provided by LinkedIn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LinkedIn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It could be that the best person for a tough job is the one who thinks she isn't. That's what people like Google CEO Eric Schmidt and YouTube CEO Susan Wojcicki thought when they prodded their founding EMEA marketing head, Lorraine Twohill, to be a big fish in a big pond: Cross the pond to become Chief Marketing Officer.
More than two decades later, the matter is settled.
It wasn't the first time Twohill wasn't entirely sure about a Google gig. The first time she didn't even know what the job was until she got through 22 interviews. "A lot of people at the time thought I was nuts," she said, "What is this Google thing? It was a small company at the time, but, of course that was a really exciting time to join."
It got a lot more interesting, of course.
Listen in on this edition of This is Working to see how one of the longest-lasting senior women executives in Big Tech thinks about EQ, IQs what AI can and can't do.
163 episodes
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Similar to This Is Working with Daniel Roth
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
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The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
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