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S4E6: Aligning on Customers
Manage episode 484963526 series 3395759
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For any team, the customer or user is central to everything you do. Understanding who your team supports at a deep level is critical to ensuring that what your team does achieves real success. In this episode, we walk through part three of the third phase in our MeetingMakers Framework: Aligning, focused on customers. We discuss the importance of centralizing customers in strategic conversations, delivering value, and meeting their needs.
Read along with the episode on YouTube.
EPISODE RESOURCES:
Design Sprint SessionLab Agenda
Design Sprint Template Package
The LUMA System
IDEO Thinking
Stanford d.school Tools
Eric Ries’ The Lean Startup (book)
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Written by Lauren Green and produced by Caitlin Murray.
Chapters
1. Episode Intro (00:00:00)
2. Story / Use Case (00:01:20)
3. Aligning on Customers (00:02:59)
4. Introduction to Human-Centered Design (00:07:05)
5. AD: Past Seasons and Playbooks (00:11:53)
6. Agenda Walkthrough (00:12:48)
7. Energizer: Positive Disruption (00:15:19)
8. Empathize: Persona Profile (00:17:58)
9. Define: Five Whys (00:20:11)
10. Ideate: How Might We...? (00:23:02)
11. Prototype: Idea Poster (00:25:54)
12. Testing: I Like, I Wish, I Wonder (00:28:13)
13. Closing the Meeting and Next Steps (00:30:01)
38 episodes
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