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Content provided by Jeff Korhan and Jeff Korhan interviews leading business growth experts.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Korhan and Jeff Korhan interviews leading business growth experts. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Buyer Personas: Insights for Experience Driven Marketing
Manage episode 151942055 series 1043805
Content provided by Jeff Korhan and Jeff Korhan interviews leading business growth experts.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Korhan and Jeff Korhan interviews leading business growth experts. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
74 episodes
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Manage episode 151942055 series 1043805
Content provided by Jeff Korhan and Jeff Korhan interviews leading business growth experts.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Korhan and Jeff Korhan interviews leading business growth experts. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
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Similar to This Old New Business with Jeff Korhan
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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