It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Content provided by Rob Woodbridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Woodbridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Do NOT litter in Hong Kong + Andrew Farah of Density
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Content provided by Rob Woodbridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Woodbridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to episode #232. On the show: Don't EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter - all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang's Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi's innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density
Full show notes can be found here.
346 episodes
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Manage episode 120316872 series 97745
Content provided by Rob Woodbridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Woodbridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to episode #232. On the show: Don't EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter - all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang's Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi's innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density
Full show notes can be found here.
346 episodes
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Similar to This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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