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Lura Forcum: Can Politics Be Human Again? Branding, Emotion, and the Center Path
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What if political messaging didn’t have to be angry, divisive, or manipulative? In this episode, brand strategist and emotional intelligence advocate Lura Forcum joins Artie to explore what it means to communicate honestly in an era of polarization. From her work in marketing and comedy to her ideas about building an “Independent Center,” Lura makes the case for emotional nuance, civic empathy, and messaging that actually respects people.
Topics include:
• How marketing principles can heal—or hurt—our politics
• Emotion vs. outrage: finding the line
• The value of being politically “in the middle” without being disengaged
• Mr. Rogers, comedy, and marketing with feelings
• Personal responsibility in how we use language and labels
• Can political branding be honest, or is that an oxymoron?
https://www.independentcenter.org/
https://www.linkedin.com/in/luraforcum
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