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The Science of Sustainability: How Bridgestone is Seeding the Future for Its Most Vital Resource
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We know tires are black and round and made of rubber, but there’s extensive complexity that lies beneath that general description – especially when it comes to rubber. This episode of THRIVE explores the science and sourcing of rubber at Bridgestone Americas today, and introduces you to a desert shrub named guayule (pronounced why-YOO-lee) that could provide a domestic and sustainable source of rubber for the future. Join THRIVE host Keith Cawley for a discussion with two of Bridgestone’s sharpest sustainability minds: Bill Niaura, Director of Sustainable Materials and Circular Economy, and Dave Dierig, Section Manager of Agro Operations.
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