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What Really Matters: Bridgestone Shifts Brand Voice to Purpose over Performance

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Manage episode 338584736 series 2922681
Content provided by Bridgestone Americas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bridgestone Americas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the first episode of THRIVE season 4, Sara Correa, Chief Marketing Officer for Bridgestone Americas, introduces Bridgestone’s succinct new brand voice: What Really Matters. The multi-channel behavioral platform is a new approach for the iconic brand, which is shifting its marketing to focus on actions over advertisements and purpose over performance. Learn more about how it will help Bridgestone tell its mobility and sustainability stories, engage it’s wide-ranging stakeholders, and deliver on its North Star and the Bridgestone E8 Commitment.

  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 338584736 series 2922681
Content provided by Bridgestone Americas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bridgestone Americas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the first episode of THRIVE season 4, Sara Correa, Chief Marketing Officer for Bridgestone Americas, introduces Bridgestone’s succinct new brand voice: What Really Matters. The multi-channel behavioral platform is a new approach for the iconic brand, which is shifting its marketing to focus on actions over advertisements and purpose over performance. Learn more about how it will help Bridgestone tell its mobility and sustainability stories, engage it’s wide-ranging stakeholders, and deliver on its North Star and the Bridgestone E8 Commitment.

  continue reading

65 episodes

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