EP 72 The WithCo Brand Journey with Cofounder Josh Ellis

Thriving Alcohol-Free with Mocktail Mom

I had an absolute blast chatting with the amazing Josh Ellis, the co-founder of WithCo. If you haven’t heard of WithCo yet, you're in for a treat because they’re shaking up the beverage world with their all-natural mixers that are perfect for everyone—whether you're drinking alcohol or not!

Josh's journey is nothing short of inspiring and is all about stepping out of your comfort zone and embracing courage, even when fear is knocking at the door. He shared how a spontaneous birthday party experiment turned into the spark that launched WithCo, proving that sometimes the best ideas come from the most unexpected places. We dove into the ups and downs of growing the company, especially during the pandemic, learn how the one and only Dierks Bentley became a strategic partner of the brand, and discuss their heart for inclusivity—making sure everyone at the party has something delicious to sip on. So, grab your favorite drink (WithCo mixer, perhaps?), sit back, and tune in to hear Josh’s incredible story.

Learn more about WithCo!
Website | Instagram | Facebook
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• Mocktail Book: The Happiest Hour
• Website: MocktailMom.com

You are loved. Big Time Cheers!

Chapters

1. Intro (00:00:00)

2. Meet Josh Ellis (00:02:43)

3. The Inspiration Behind WithCo (00:04:35)

4. Growing The Company During the Pandemic (00:15:38)

5. Expanding Into Retail - Growth Opportunity (00:20:23)

6. The Meaning of "WithCo" (00:23:39)

7. Finding Balance With Drinking Habits (00:27:15)

8. Meeting and Working With Dierks Bentley (00:29:18)

9. The Importance of Supporting Emerging Brands (00:33:13)