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How major football clubs are leveraging their vast fan data for digital revenue through personalized content and retail. However, it warns that this valuable "digital goldmine" is increasingly targeted by sophisticated AI-powered cybercriminals, making robust cybersecurity a crucial revenue enabler rather than just a cost.
16 episodes
TIAKI Sounds - Value creation in sport powered by Data, AI and Cybersecurity
How major football clubs are leveraging their vast fan data for digital revenue through personalized content and retail. However, it warns that this valuable "digital goldmine" is increasingly targeted by sophisticated AI-powered cybercriminals, making robust cybersecurity a crucial revenue enabler rather than just a cost.
16 episodes
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