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Ep 31 - Sporting Events & the American Basketball Association with Joe Newman
Manage episode 245873409 series 1420435
Content provided by Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we talk to Joe Newman, the CEO and Co-founder of the American Basketball Association (ABA), the largest professional sports league in the US. The ABA has teamed up with Ticketbud to focus on growth ahead of their new season. Topics include: - Rebuilding the ABA brand and how the central association supports the success of more than 150 teams - The ABA's partnership with Ticketbud - The value of moving the ABA to online ticketing. Enabling them to reach new audiences, while gaining valuable customer data and buyer behavior insights - Challenges of implementing changes across an organization with so many independently owned teams - Communication practices between the ABA and it's teams - Promoting a new ticketing purchase channel to fans - ABA promotional efforts, merchandise and more
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Manage episode 245873409 series 1420435
Content provided by Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we talk to Joe Newman, the CEO and Co-founder of the American Basketball Association (ABA), the largest professional sports league in the US. The ABA has teamed up with Ticketbud to focus on growth ahead of their new season. Topics include: - Rebuilding the ABA brand and how the central association supports the success of more than 150 teams - The ABA's partnership with Ticketbud - The value of moving the ABA to online ticketing. Enabling them to reach new audiences, while gaining valuable customer data and buyer behavior insights - Challenges of implementing changes across an organization with so many independently owned teams - Communication practices between the ABA and it's teams - Promoting a new ticketing purchase channel to fans - ABA promotional efforts, merchandise and more
…
continue reading
32 episodes
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We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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continue reading
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