Inside The Strategy And Execution Of 3M’s Global Partnership Program TicketManager All Access Interview Series podcast

36:32

In a conversation with host Michael Goldstein, ESPN’s Jeremy Schaap and former Madison Square Garden President & CEO Dave Checketts revisit the New York Knicks’ past, the current excitement around the team’s long-awaited run, and the behind-the-scenes business dealings that make it all happen.

1
Green Jackets & Global Marketing: A Masters Week Conversation 27:29

13 weeks ago27:29

27:29

In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.…

1
Grand Slam: The Business of Baseball with Scott Boras 36:31

18 weeks ago36:31

36:31

In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.

1
2024 Year-End Highlights from the All Access Interview Series Podcast 26:39

29 weeks ago26:39

26:39

In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.

1
Exploring How Partnerships Play a Pivotal Role for Deloitte 23:09

31 weeks ago23:09

23:09

Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.

1
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 22:00

35 weeks ago22:00

22:00

Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.

1
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 23:02

49 weeks ago23:02

23:02

Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.…

1
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 22:06

51 weeks ago22:06

22:06

Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.

1
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 17:26

1 year ago17:26

17:26

Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.…

1
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 29:47

1 year ago29:47

29:47

Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.

1
A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark 41:24

1 year ago41:24

41:24

Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One .…

1
Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy 24:10

1 year ago24:10

24:10

Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.

1
Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations 27:27

1 year ago27:27

27:27

Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.…

1
How a Boutique Firm Survives and Thrives in the Sports Partnership Arena 36:11

1 year ago36:11

36:11

Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.

1
The Data Tipping Point for Sports Properties & Brands 31:36

1 year ago31:36

31:36

Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.…

TicketManager All Access Interview Series

1
Charting Sponsorship’s Progress and Where the Industry Goes from Here 26:21

1 year ago26:21

26:21

Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.

TicketManager All Access Interview Series

1
Student-Athletes in Cars Getting Washed: Zips’ Innovative Collegiate Sports Approach 22:58

1 year ago22:58

22:58

Mark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.

TicketManager All Access Interview Series

1
2023 Year-End Highlights from the All Access Interview Series Podcast 21:52

2 years ago21:52

21:52

As we conclude Year 3 of the podcast and before 2024 gets fully underway, it’s a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.

TicketManager All Access Interview Series

1
Open for Business: Latest Developments in Athlete and Influencer Marketing 25:24

2 years ago25:24

25:24

Ishveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.

TicketManager All Access Interview Series

1
Inside the Strategy and Execution of 3M’s Global Partnership Program 23:57

2 years ago23:57

23:57

Kady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company’s diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.

TicketManager All Access Interview Series

1
How 433’s Winning Formation Scores Big with Fans and Brands 21:56

2 years ago21:56

21:56

Juul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.

TicketManager All Access Interview Series

1
How Aflac Achieves Sports Marketing Success by Spending Smarter, Not Bigger 28:08

2 years ago28:08

28:08

Garth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.

TicketManager All Access Interview Series

1
Inside RBC and MLS: Reaching New Audiences through Partnership 25:35

2 years ago25:35

25:35

Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.…

TicketManager All Access Interview Series

1
Leadership’s Role in Sports Marketers’ Success 27:09

2 years ago27:09

27:09

Tony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties today.

TicketManager All Access Interview Series

1
Examining a Global Airline’s Multi-Faceted Sponsorship Strategy 23:35

2 years ago23:35

23:35

Luke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.

TicketManager All Access Interview Series

1
What’s Over the Horizon for Sports Properties and Partners 31:41

2 years ago31:41

31:41

Michael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.

TicketManager All Access Interview Series

1
From Three Days to Year-Round: One-Off Events Are a Thing of the Past 33:05

2 years ago33:05

33:05

Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.…

TicketManager All Access Interview Series

1
Practical Applications of Sponsorship Research for Brands and Properties 24:58

2 years ago24:58

24:58

Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories.…

TicketManager All Access Interview Series

1
Inside Coca-Cola’s Evolving Approach to Global Partnerships 29:01

2 years ago29:01

29:01

Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.…

TicketManager All Access Interview Series

1
The Story Behind MoneyGram’s Grand Entrance into Sponsorship 28:57

2 years ago28:57

28:57

David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.

TicketManager All Access Interview Series

1
The Role of Partnerships in the IBM Transformation Story 32:01

2 years ago32:01

32:01

Chris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer buying committees and the ability to follow the data to track impact and return on investment.…

TicketManager All Access Interview Series

1
Leading with Innovation: The NBA’s Re-Examination of Events and Experiences 32:03

2 years ago32:03

32:03

Joey Graziano, Senior Vice President and Head of Global Event Strategy & Development for the NBA shares how the league is throwing out the playbook and taking a new approach to special events as it looks to move beyond content.

TicketManager All Access Interview Series

1
Bringing a New Partnership Platform to Market 30:46

2 years ago30:46

30:46

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages worldwide.

TicketManager All Access Interview Series

1
How A Diverse Partnership Portfolio Pays Off for Mastercard 19:14

2 years ago19:14

19:14

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting various audiences to meeting business and marketing goals.

TicketManager All Access Interview Series

1
2022 Highlights From the All Access Interview Series 37:57

3 years ago37:57

37:57

As we mark two years since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2022.

TicketManager All Access Interview Series

1
How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships 23:36

3 years ago23:36

23:36

Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy and objectives behind the enterprise software giant’s athlete ambassador program, as well as how agency and client work together to achieve goals.

TicketManager All Access Interview Series

1
M&T Bank Gives New Meaning to Community through Partnerships 23:40

3 years ago23:40

23:40

Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and objectives for its wide-ranging portfolio, its decentralized decision-making structure, performance measurement and more.

TicketManager All Access Interview Series

1
A 360-Degree View on Partnerships, Premium and Other Trends from AEG 22:15

3 years ago22:15

22:15

Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small businesses, what’s happening in premium seating, crypto deals and more.

TicketManager All Access Interview Series

1
On the Horizon: A Regional Bank’s Approach to Partnerships 21:54

3 years ago21:54

21:54

Erin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, charts the regional financial services firm’s sponsorship strategy, screening process, and evaluation methods, as well as the importance of coordination between central and local offices.

TicketManager All Access Interview Series

1
How Schools and Brands Are Navigating an Evolving College Sports Landscape 33:09

3 years ago33:09

33:09

John Brody, Chief Revenue Officer for LEARFIELD, joins the podcast to examine a host of new developments in college athletics and what they mean for schools, student athletes and their brand and media partners.

TicketManager All Access Interview Series

1
Authenticity, Not Exclusivity, Is Critical to Sports Partnerships’ Success 17:15

3 years ago17:15

17:15

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.…

TicketManager All Access Interview Series

1
How Live Events Will Be Critical to the Growth of Sony Rewards 21:35

3 years ago21:35

21:35

Steven Fuld, Senior Vice President of Marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards’ expansion into live events.

TicketManager All Access Interview Series

1
Unique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships 30:43

3 years ago30:43

30:43

Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.

TicketManager All Access Interview Series

1
Navigating Change: What’s In Store For College Football’s Bowl Games 22:01

3 years ago22:01

22:01

Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market dynamics and the evolving college football landscape.

TicketManager All Access Interview Series

1
Second to None: Growth and Innovation on the Korn Ferry Tour 18:56

3 years ago18:56

18:56

Alex Baldwin, President of the Korn Ferry Tour, delivers an inside look at how the “pathway to the PGA Tour” differentiates itself when working with corporate partners, as well as plans to grow the circuit and tell the stories of its players.

TicketManager All Access Interview Series

1
Beyond the Game: The Many Facets of a College Football Bowl Organization 25:32

3 years ago25:32

25:32

Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting, producing, marketing and promoting post-season bowl games and the challenges that lie ahead.

TicketManager All Access Interview Series

1
Brands and Properties Must Navigate a New Cultural Landscape 20:55

3 years ago20:55

20:55

Ed Horne, President of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his, and identifies what brands and rights holders can do to be successful in connecting with consumers through their passion points.

TicketManager All Access Interview Series

1
The Road Ahead for the College Football Playoff 15:11

3 years ago15:11

15:11

Bill Hancock, Executive Director of the College Football Playoff provides an update on the state of the playoff and what’s next for the organization, its brand and its fans.

TicketManager All Access Interview Series

1
Meeting Next Gen Challenges Facing Sports 27:36

3 years ago27:36

27:36

Meka White Morris, Executive Vice President, Chief Revenue Officer for the Minnesota Twins, explores how teams, leagues, venues and events can prepare for growth by updating their approach to fan engagement, hiring and diversity, equity and inclusion.

TicketManager All Access Interview Series

1
From Tee to Green: The Story of Fortinet’s Successful First Year in Sports 32:32

3 years ago32:32

32:32

Jim Overbeck, Senior Vice President of Marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark through strategic decision-making, smart execution and comprehensive data management.

TicketManager All Access Interview Series

1
Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category 17:27

3 years ago17:27

17:27

Charles Nieves, Vice President of Marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.

TicketManager All Access Interview Series

1
How the Cowboys Are Future-Proofing Ticket Sales Operations, Inventory and Customer Experience 24:57

3 years ago24:57

24:57

Doug Dawson, Senior Vice President of Ticket Sales & Service for the Dallas Cowboys, explores organizational culture, the values and qualities of a successful sales team, the rising importance of suites and other topics.

TicketManager All Access Interview Series

1
Highlights From Year One of the All Access Interview Series 39:40

4 years ago39:40

39:40

As we mark one year since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2021.

TicketManager All Access Interview Series

1
Building a Community-Focused Sports Organization in a Tourism and Entertainment Mecca 31:26

4 years ago31:26

31:26

Kerry Bubolz, President and Co-CEO of the Vegas Golden Knights joins the podcast to discuss the unique aspects of operating a pro sports organization in Las Vegas, plans for growth and the need to keep innovating.

TicketManager All Access Interview Series

1
Joining the Party: How Diageo Becomes Part of Culture and Experiences through Partnerships 21:03

4 years ago21:03

21:03

Ed Pilkington, Chief Marketing and Innovation Officer for Diageo North America takes a deep dive into what the spirits marketer’s brands achieve by partnering with the NFL, MLS, teams and other properties.

TicketManager All Access Interview Series

1
How Authentic, Exclusive Partnerships Drive Real Value for UCHealth 28:41

4 years ago28:41

28:41

Manny Rodriguez, Chief Marketing, Experience and Customer Officer for UCHealth, explains how a portfolio of sports sponsorships and creative activations and events meets multiple objectives for the health care system.

TicketManager All Access Interview Series

1
New Paths: The Milwaukee Bucks Exemplify the Changing Nature of Sports Organizations 16:29

4 years ago16:29

16:29

Peter Feigin, President of the reigning NBA champions, addresses a wide range of issues including future growth trends, the impact of the enduring labor shortage and the social justice movement.

TicketManager All Access Interview Series

1
Exploring Growth Opportunities for Sports Businesses and Their Partners 26:13

4 years ago26:13

26:13

Al Guido, President of the San Francisco 49ers and Chairman and CEO of Elevate Sports Ventures, shares his takes on trends and developments in sports business, including crypto partnerships, where local revenue growth will come from and why properties should be more like agencies.

TicketManager All Access Interview Series

1
No Coasting: How the Tampa Bay Buccaneers Stay on Top of Ticket Sales Opportunities and Challenges 20:33

4 years ago20:33

20:33

Ben Milsom, Chief Ticketing Officer for the reigning Super Bowl champions walks through his team’s brand evolution, the vagaries of the Tampa Bay market and developments in the ticket sales business.

TicketManager All Access Interview Series

1
Creating Monumental Opportunities in Sports Partnerships and Content 32:09

4 years ago32:09