This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Content provided by Mario Bauduin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mario Bauduin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ep. 23 - From Concerts to Cash Flow: The Economic Impact of Live Events
Manage episode 482784704 series 3665570
Content provided by Mario Bauduin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mario Bauduin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do concerts, sports, and festivals fuel entire economies? Spoiler alert: It’s way more than just ticket sales! In this episode of Tickets to Travel, we dive into the eye-opening Oxford Economics Study on Live Events, breaking down how a single ticket purchase ripples into hundreds of dollars in local spending—from hotel stays to Uber rides and overpriced nachos.
🎤 Did you know?
- Live events generated $132.6 billion for the U.S. economy in 2019.
- Every $100 spent on a concert ticket leads to $434 in total spending on food, lodging, and transportation.
- Events like the Super Bowl, Taylor Swift’s Eras Tour, and Formula 1 races act as economic jet engines, supercharging cities worldwide.
With 2025 shaping up to be the biggest year yet for live entertainment, we explore how travel brands, ticketing companies, and local businesses can cash in on this booming industry. Whether you're a fan, an entrepreneur, or just someone who loves seeing how money moves behind the scenes, this episode is packed with insights, data, and a few laughs along the way.
Hit play now and let’s talk business… the business of live entertainment! 🎧🔥
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Share
Manage episode 482784704 series 3665570
Content provided by Mario Bauduin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mario Bauduin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do concerts, sports, and festivals fuel entire economies? Spoiler alert: It’s way more than just ticket sales! In this episode of Tickets to Travel, we dive into the eye-opening Oxford Economics Study on Live Events, breaking down how a single ticket purchase ripples into hundreds of dollars in local spending—from hotel stays to Uber rides and overpriced nachos.
🎤 Did you know?
- Live events generated $132.6 billion for the U.S. economy in 2019.
- Every $100 spent on a concert ticket leads to $434 in total spending on food, lodging, and transportation.
- Events like the Super Bowl, Taylor Swift’s Eras Tour, and Formula 1 races act as economic jet engines, supercharging cities worldwide.
With 2025 shaping up to be the biggest year yet for live entertainment, we explore how travel brands, ticketing companies, and local businesses can cash in on this booming industry. Whether you're a fan, an entrepreneur, or just someone who loves seeing how money moves behind the scenes, this episode is packed with insights, data, and a few laughs along the way.
Hit play now and let’s talk business… the business of live entertainment! 🎧🔥
👉 Follow us @Tix2TravelPod on Instagram & TikTok!
52 episodes
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Similar to Tickets to Travel
This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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