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Ep 123: How to Tell Stories that Sell with Kendall Cherry
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Kendall Cherry, founder and executive ghostwriter of The Candid Collective, joins us to crack open the secrets of storyselling in B2B marketing. With Kendall's expertise, we explore how each piece of content can double as a compelling sales tool, creating a magnet for the right audience while gently pushing away those who aren't a fit. Discover how embedding sales skills into your writing can transform casual posts into powerful sales catalysts and how ghostwriting is evolving, especially on platforms like LinkedIn.
Engage with us as we navigate the subtle art of weaving offers into stories, highlighting the transformative power of client case studies and the authenticity of "money-making testimonials." We tackle the unique challenges faced by minority business owners, such as visibility fears and profit dilemmas, and show how sharing real client successes can build trust and pull potential clients in. Alongside, we discuss organic lead generation, the art of client vetting, and the value of creating a sales ecosystem that minimizes traditional sales calls.
Lastly, we bring you insights on building a timeless marketing machine, emphasizing consistency and authenticity in business. Learn how to craft personalized sales processes that resonate with your natural lifestyle, while nurturing leads to create meaningful client relationships. Through storytelling, we uncover the potential of origin stories and the importance of maintaining a consistent business approach. Join us as we transform storytelling into a strategic, self-sustaining marketing powerhouse.
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Chapters
1. Effective Storyselling in B2B Marketing (00:00:00)
2. Crafting Compelling Client Case Studies (00:07:36)
3. Organic Lead Generation and Client Vetting (00:17:40)
4. Authentic Selling Through Storytelling (00:22:25)
5. Building an Evergreen Marketing Machine (00:27:39)
6. The Importance of Consistency in Business (00:39:13)
7. Authenticity and Business Acumen (00:43:58)
8. Personalized Coaching for Business Success (00:49:58)
9. Embracing Origin Stories for Growth (00:59:33)
10. Building a Storytelling Content Strategy (01:10:16)
11. Streamlined Sales Process and Lead Nurturing (01:15:04)
143 episodes
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