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Ep 141: Introducing The Bestseller Experiment: Marketing a Novel from Zero Audience
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>> Get notified for The Bestseller Experiment <<
Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts.
The Bestseller Experiment is my new spinoff podcast that takes you behind the scenes of what happens when a professional marketer attempts to sell fiction from absolute scratch. Rather than hypotheticals or vague advice, I'm documenting every step of my real-world book marketing journey—both the spectacular wins and the humbling failures.
Just 10 days after launching my debut novel, the results surprised even me. Without spending a penny on advertising, I hit the top 10 in my Amazon category, maintained consistent daily sales, received over 30 reviews averaging 4.7 stars, and secured pre-orders for upcoming sequels. But more valuable than these metrics are the lessons learned through methodical experimentation.
>> Strings Attached by Sera Elly <<
Season one launches this July and will reveal exactly how I gained my first 100 readers, which platforms delivered unexpected success (TikTok was a game-changer), which strategies completely bombed, how I secured bookish media coverage, and the planning tools that kept everything on track. Season two follows in November, documenting my October book release with refined strategies based on these initial insights.
Whether you're a writer looking to market your work, a business owner launching a new venture, or simply fascinated by marketing psychology when building from zero, this podcast offers a transparent look at growth marketing without an established audience. Subscribe now through the show notes to join me on this journey and be first to know when new episodes drop.
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Chapters
1. Introducing The Bestseller Experiment (00:00:00)
2. The Zero-Audience Book Marketing Challenge (00:01:34)
3. Initial Launch Results Revealed (00:02:29)
4. What's Coming in Season One (00:03:08)
5. How to Follow the Experiment (00:05:10)
149 episodes
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