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#17 - Mastering Healthcare PR: Expert Strategies from John Hallock and Christina Farr
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Our guests:
- John Hallock, Chief Communications Officer at Quantum Health
- Christina Farr, Owner & Editorial Lead at Second Opinion Media
In this episode, we discussed:
- Challenges in Modern PR: The declining number of journalists and the growing need for proactive communication.
- Importance of Founder-Led Communication: Why startup founders should take charge of their own PR efforts.
- Building Media Relationships: Strategies for developing meaningful relationships with journalists.
- Direct Communication Channels: Leveraging platforms like LinkedIn, Substack, and Twitter for effective storytelling.
Our sponsors for this episode are:
Sage Growth Partners https://sage-growth.com/
Quantum Health https://quantum-health.com/
Learn More About Each Guest's company!
Quantum Health https://quantum-health.com/
Second Opinion Media https://secondopinion.media/
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