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Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic
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Less buying friction = Shorter sales cycle
How short, you ask?
50% shorter, says Natalie (Head of Growth & Operations).
I’m sure there are many best buying practices.
But here are the 3 proven ones:
Ungated product experience (interactive demo)
Public pricing
Easy demo scheduling
Natalie spent 1 quarter solving each.
She only bought 2 tools: Chili Piper and Clearbit
If you want to know her exact process, listen to this 28-minute podcast.
Don’t miss this if you’re:
SaaS company
Sales-led
Your demo scheduling process has friction.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Chapters
1. TLDR (00:00:00)
2. Intro (00:00:52)
3. Deep Dive (00:01:27)
4. Outro (00:27:03)
36 episodes
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