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60% MQL to Opp Ratio by changing the funnel: Natalie Marcotullio @ Navattic
Manage episode 441178980 series 3602312
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Competition is higher than ever.
Budgets are being cut.
Profitability is not optional.
SaaS marketing is getting tougher.
There's one thing everyone should do.
Funnel optimisation.
I predict you'll hear everyone talking about this.
We can keep optimising existing funnels.
But, we can also change the game.
What if showing the product didn't happen at the end...
But at the beginning?
How would that change your marketing?
How would that change your bottom line?
Natalie (Head of Growth & Operations) shares:
1. Exactly how she implemented it
2. How much she spent
3. What the team that implemented this looked like
4. What she would do differently
5. Who else can do this
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Chapters
1. TLDR (00:00:57)
2. Intro (00:01:03)
3. Chapter 2 (00:01:32)
4. Chapter 4 (00:22:46)
36 episodes
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