))
$700k in Sales Pipeline using $5k/ month on Google Ads: Ryan Olestro @ Refine Labs
Manage episode 441178968 series 3602312
Content provided by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
5k/month ad spend = ?? pipeline
Ryan generated 700k in pipeline 🤯
This wasn’t always the case.
His client had been running Google ads for the last 12 months.
They got 900 leads!
Guess how many converted?
Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over.
They had a limited budget, so he set up 5 tight campaigns.
For the first 3 months, nothing really worked.
Then, 5-figure deals started coming in.
All through non-branded keywords in Google ads.
What did he change?
A lot.
Things didn’t work.. till something did.
In this case, setting up audiences for search worked.
He was able to target B2B users much more accurately.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Chapters
1. TLDR (00:00:00)
2. Intro (00:01:16)
3. Deep Dive (00:01:51)
4. Chapter 4 (00:21:16)
36 episodes
Share
