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95 Leads From Just 15 Blog Posts, At No Extra Cost: Lashay @ Authority Plug

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Manage episode 441178965 series 3602312
Content provided by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis.

What did @Lashay do differently differently?

  1. Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS.

  2. Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this)

She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research)

How many people did it take? 2 - just her and another content marketer.

Feels too unrealistic? Good, watch the podcast and know her exact process.

This episode is for those who think:

  1. SEO is dead

  2. Content marketing is dead

  3. Marketing is dead (and can’t get good leads)


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

Chapters

1. TLDR (00:00:00)

2. Intro (00:01:19)

3. Deep Dive (00:01:54)

4. Outro (00:47:04)

36 episodes

Artwork
iconShare
 
Manage episode 441178965 series 3602312
Content provided by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis.

What did @Lashay do differently differently?

  1. Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS.

  2. Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this)

She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research)

How many people did it take? 2 - just her and another content marketer.

Feels too unrealistic? Good, watch the podcast and know her exact process.

This episode is for those who think:

  1. SEO is dead

  2. Content marketing is dead

  3. Marketing is dead (and can’t get good leads)


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

Chapters

1. TLDR (00:00:00)

2. Intro (00:01:19)

3. Deep Dive (00:01:54)

4. Outro (00:47:04)

36 episodes

All episodes

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