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Are You A Frequent Flyer?
Manage episode 479993516 series 3278906
In the deregulated skies of the 1980s, airlines needed new ways to make customers feel special. Enter the first major frequent flyer program, American Airlines’ AAdvantage, on 1st May, 1981.
Bob Crandall built a powerful data system to track and process his customers’ miles, giving American a huge head start whilst rivals scrambled to copy his idea. Suddenly, airline loyalty points weren’t just for free flights — they were currency. Hotels, car rentals, and restaurant reservations got looped in, creating the foundation for today's sprawling loyalty ecosystems.
In this episode, Arion, Rebecca and Olly discover how much airlines lose on each ticket they give away; uncover the small regional airline that actually beat American to the frequent flyer market; and reveal how one man with a lifetime pass has flown 25 million miles…
Further Reading:
• ‘FARE GAMES AND THE FREQUENT FLIER’ (The New York Times, 1982): https://www.nytimes.com/1982/10/17/travel/fare-games-and-the-frequent-flier.html
• ‘AAdvantage Celebrates 40 Years of Loyalty Innovation’ (American Airlines Newsroom, 2021): https://news.aa.com/news/news-details/2021/AAdvantage-Celebrates-40-Years-of-Loyalty-Innovation-AADV-04/default.aspx
• ‘Bob Crandall and Rick Elieson chats about the history of AAdvantage and how loyalty is evolving’ (Loyalty Leaders Podcast, 2021): https://www.youtube.com/watch?v=-RZe4HCQVsw
#Business #Advertising #80s #US
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Join 🌴CLUB RETROSPECTORS🌴to DITCH THE ADS and get an additional full-length episode each SUNDAY…
… Plus, get weekly bonus bits, and unlock over 100 bits of extra content.
Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️
The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.
Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart
Copyright: Rethink Audio / Olly Mann 2025.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1023 episodes
Manage episode 479993516 series 3278906
In the deregulated skies of the 1980s, airlines needed new ways to make customers feel special. Enter the first major frequent flyer program, American Airlines’ AAdvantage, on 1st May, 1981.
Bob Crandall built a powerful data system to track and process his customers’ miles, giving American a huge head start whilst rivals scrambled to copy his idea. Suddenly, airline loyalty points weren’t just for free flights — they were currency. Hotels, car rentals, and restaurant reservations got looped in, creating the foundation for today's sprawling loyalty ecosystems.
In this episode, Arion, Rebecca and Olly discover how much airlines lose on each ticket they give away; uncover the small regional airline that actually beat American to the frequent flyer market; and reveal how one man with a lifetime pass has flown 25 million miles…
Further Reading:
• ‘FARE GAMES AND THE FREQUENT FLIER’ (The New York Times, 1982): https://www.nytimes.com/1982/10/17/travel/fare-games-and-the-frequent-flier.html
• ‘AAdvantage Celebrates 40 Years of Loyalty Innovation’ (American Airlines Newsroom, 2021): https://news.aa.com/news/news-details/2021/AAdvantage-Celebrates-40-Years-of-Loyalty-Innovation-AADV-04/default.aspx
• ‘Bob Crandall and Rick Elieson chats about the history of AAdvantage and how loyalty is evolving’ (Loyalty Leaders Podcast, 2021): https://www.youtube.com/watch?v=-RZe4HCQVsw
#Business #Advertising #80s #US
Love the show? Support us!
Join 🌴CLUB RETROSPECTORS🌴to DITCH THE ADS and get an additional full-length episode each SUNDAY…
… Plus, get weekly bonus bits, and unlock over 100 bits of extra content.
Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️
The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.
Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart
Copyright: Rethink Audio / Olly Mann 2025.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1023 episodes
All episodes
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