Victory Day For Housewives

Today In History with The Retrospectors

Fourteen years of food rationing came to an end in Britain on 4th July, 1954, when restrictions on the sale and purchase of meat and bacon were lifted - and we're running this episode today as part of the 80th anniversary of VE Day that Europe is celebrating this week.

Members of the London Housewives’ Association held a special ceremony in London’s Trafalgar Square to mark Derationing Day. Meanwhile, The Minister of Fuel and Power, Geoffrey Lloyd, burned a large replica of a ration book.

Rationing had been introduced due to difficulties importing food to Britain by boat during the war, but also affected the supply of clothes, furniture and fuel. During the war, the Ministry of Food urged the British people to grow their own veg to play their part in defeating the Germans.

In this episode, Arion, Rebecca and Olly consider the merits of a ‘mock’ fish and chips recipe; examine how the Conservatives used this ‘Victory Day for Housewives’ to score a political point of the previous Labour government; and reveal how to avoid ‘Humble Pie with Hitler’...

Further Reading:

• ‘Food Rationing In WW2: When Did It Begin & End, & How Did People Cook?’ (HistoryExtra, 2021): https://www.historyextra.com/period/second-world-war/when-food-rationing-begin-end-ww2/

• ‘The wartime recipes that kept Britain going in the Second World War’ (Country Life, 2017): https://www.countrylife.co.uk/food-drink/victory-in-the-kitchen-easy-wartime-recipes-to-try-149921

This episode first aired in 2023

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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart

Copyright: Rethink Audio / Olly Mann 2025.

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