The Missing Role Sabotaging Your Marketing with Russell Lundstrom (Episode 149)

Today's Business Leaders with Gabe Arnold

Why do entrepreneurs, despite their bias for action, often sabotage their own marketing success?

In this episode, Gabe sits down with Russell Lundstrom, founder of the “Marchitect”, whose $50,000 marketing mistake taught him to abandon the 'ready, fire, aim' mindset for an architect-level approach that connects your company’s vision with a system that actually drives growth.

📌 Book Your Complimentary Architectural Assessment: https://marketingplanformula.com/

📌 Connect with Russell on YouTube:

https://www.youtube.com/@marketingplanformula

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00:00 Introduction to Russell’s Entrepreneurship Journey

08:09 The Role of a Marketing Architect

14:42 Understanding Entrepreneurial Psychology

25:18 Fundamental Principles of Marketing

30:59 The Master Marketing Equation

37:19 Targeting Your Ideal Customer

42:20 The Importance of Vision in Business

47:23 Discovering the Right Message

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Chapters

1. Introduction to Russell’s Entrepreneurship Journey (00:00:00)

2. The Role of a Marketing Architect (00:08:09)

3. Understanding Entrepreneurial Psychology (00:14:42)

4. Fundamental Principles of Marketing (00:25:18)

5. The Master Marketing Equation (00:30:59)

6. Targeting Your Ideal Customer (00:37:19)

7. The Importance of Vision in Business (00:42:20)

8. Discovering the Right Message (00:47:23)