Women in Ad Tech: Thriving in a Space Not Built for Them
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Episode Audio Link: https://podcast.ablackexec.com/episode/Women in Ad Tech Thriving in a Space Not Built for Them
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In this episode of A Black Executive Perspective podcast, host Tony Tidbit welcomes Lori Goode, Chief Marketing Officer at Index Exchange. Lori shares her inspiring career journey in the ad tech industry, emphasizing her commitment to diversity, equity, inclusion, and belonging (DEIB). The conversation touches on the progress and challenges women face in the industry, the importance of inclusivity, and how organizations can create environments where everyone feels like they belong. Lori also discusses the significance of sponsorship, the evolving landscape of ad tech, and her vision for a more equitable future.
▶︎ In This Episode
00:00: Creating Inclusive Spaces for Women in the Industry
00:52: Introduction to Black Executive Perspective Podcast
01:32: Guest Introduction: Lori Goode
02:13: Lori's Personal and Professional Background
03:50: Balancing Family and Career
08:08: Journey into Digital Advertising
23:30: Challenges and Progress for Women in Ad Tech
35:37: Systemic Issues and Defensive Reactions
36:23: Rethinking Protein: ADDRA Labs Promo
36:49: Diversity in AI and Team Dynamics
37:55: Addressing Leadership Gaps for Women of Color
39:22: Hiring for Potential Over Experience
40:26: The Importance of Sponsorship in Career Growth
45:12: Belonging in the Workplace
50:59: Future of DEI in Ad Tech
01:01:17: Final Thoughts and Call to Action
🔗 Resources
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151 episodes