TP431 - AI, Are You Killing our Vibe?

touch point podcast

Forget product pitches and click-through rates - today’s best marketing doesn’t just inform, it evokes. In this episode, Chris Boyer and Reed Smith explore the rising influence of vibe marketing in healthcare and how AI is both accelerating and reshaping this emotionally-driven strategy. They dive into:

• What Is Vibe Marketing: How brands are shifting from storytelling to emotion-driven engagement, powered by AI-generated content and mood-matching media.
• Why It’s Working Now: The collapse of institutional trust, the rise of TikTok-era behavior, and the tech that allows campaigns to adapt in real time to audience feelings.
• AI’s Role in Vibe: From automated content distribution to hyper-personalized interactions, AI is becoming the engine behind emotionally intelligent marketing.
• What This Means for Healthcare: In a field built on trust and empathy, vibe marketing may be healthcare’s strongest brand strategy…if done right.

Later in the episode, they’re joined by Matt Cyr of Loop Agency, who shares how health system marketers can use AI as a creative partner, not a job-stealer. He discusses how his work with Roper St. Francis Healthcare is helping lean teams use AI to free up time for storytelling and strategy, while still getting it all done. In 2025, marketing isn’t about messaging; it’s about vibe. And AI might be the key to capturing it.

Mentions from the Show:

• What is Vibe Marketing? Beyond Storytelling in the TikTok Era
• Almost Timely News: 🗞️ What Is Vibe Marketing? (2025-03-30)
• What Is Vibe Marketing? The Emotional Power Move Every Brand Needs in 2025
• Vibe Marketing: What It Is and Why It’s Changing the Future of Branding
• 5 Captivating Healthcare Marketing Examples
• AI-Driven Vibe Marketing: Transforming Daily Marketing Strategies with Automation and Real-Time Optimization
• Matt Cyr on LinkedIn
• Loop Consulting
• Reed Smith on LinkedIn
• Chris Boyer on LinkedIn
• Chris Boyer website
• Chris Boyer on BlueSky
• Reed Smith on BlueSky

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