Jon Sneider: Hacking Advertising and the Future of Smarter Marketing

Traffic to Leads

About Jon Sneider: Jon Sneider is the founder and president of Wild Gravity, a multi-award-winning creative production agency disrupting the advertising industry. A veteran marketing executive, Sneider has led global campaigns for brands like L.L.Bean, Windows, and Redfin, where he experienced firsthand the inefficiencies of traditional agencies. Determined to create a faster, more cost-effective approach, he built Wild Gravity to streamline creative services, production, post-production, and CGI under one roof. His upcoming book, Hacking Advertising, provides a blueprint for brands to bypass the outdated agency model and produce world-class ads without unnecessary costs and delays. Today, Sneider and his team work with industry giants like Amazon, Microsoft, Hasbro, and the NBA, proving that great advertising doesn’t have to be slow, expensive, or complicated.

In this episode, Ted and Jon Sneider discuss:

• Evolution of advertising models and the inefficiencies of traditional agencies
• Role of creative production agencies in delivering faster, more cost-effective ad campaigns
• Importance of five key advertising metrics in measuring campaign success
• Strategies for businesses of all sizes to streamline ad creation without sacrificing quality

Key Takeaways:

• Many traditional advertising agencies operate inefficiently by outsourcing production, leading to long timelines and high costs, whereas companies like Wild Gravity consolidate all services under one roof to speed up the process and lower expenses.
• The most successful advertisements score highly across the "Five Magic Metrics"—breakthrough, brand/product recall, message recall, likability, and purchase intent—ensuring they are not just memorable but also drive actual business results.
• Large enterprises like Microsoft are increasingly moving away from legacy agency models in favor of more agile creative production studios that can deliver high-quality content in weeks rather than months.
• Businesses looking to optimize their advertising strategy should consider building an internal creative team, eliminating unnecessary agency services like strategy and focus group testing, and shifting toward a direct-to-production approach for faster and more effective content creation.

"Instead of focus group testing, the best focus group is the market—you can see how the market responds." — Jon Sneider

Connect with Jon Sneider:

Website: https://www.wildgravity.net/

Book: Hacking Advertising: https://hackingadvertising.com/

LinkedIn: https://www.linkedin.com/in/sneider/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

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