Kyle Hebenstreit: Building a Legal Brand in the Age of Platform Proliferation

Traffic to Leads

About Kyle Hebenstreit: Kyle Hebenstreit serves as the CEO of PMP Marketing Group (Practice Made Perfect), a full-service legal marketing agency dedicated to helping law firms grow and attract more clients through innovative website and advertising strategies. Prior to joining PMP, Kyle was part of Deloitte Consulting’s Strategy & Analytics practice, where he collaborated with established companies to drive operational transformation and capitalize on digital growth opportunities. Before Deloitte, Kyle worked in the media and entertainment industry at Skydance Media, where he supported creative development for the feature film department and ultimately became Chief of Staff to the CEO. During his tenure, Skydance expanded into television, gaming, and fashion, producing several major motion pictures. Kyle holds a BS from the University of Southern California and an MBA from Indiana University’s Kelley School of Business.

In this episode, Ted and Kyle Hebenstreit discuss:

• Strategic considerations for law firms in a competitive market
• The role of paid, owned, and organic media in marketing strategies
• Impact of institutional capital and market dynamics on legal advertising
• Evolving trends in digital platforms and their implications for brand visibility

Key Takeaways:

• Increasing competition among law firms is driving up advertising costs, requiring firms to operate more strategically to secure cases.
• Social media platforms like TikTok and Instagram offer unique opportunities for firms to build brand awareness and foster engagement despite their resource demands.
• AI tools are augmenting content creation processes, but human oversight remains crucial to meet legal nuances and client expectations.
• Budget allocations for law firm marketing should vary based on growth ambitions, with new firms prioritizing brand building and established firms focusing on performance-driven leads.

"Social media is not necessarily novel or new. I think how you use social media from a paid advertising standpoint is important. Additionally, how you use it from an earned—or owned—media standpoint, or an organic posting standpoint, is also an area of opportunity for folks." — Kyle Hebenstreit

Connect with Kyle Hebenstreit:

Website: https://pmpmg.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/hhebenstreit/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.