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Sasha Berson: Why the Best Lawyers Don't Win—The Best Marketers Do
Manage episode 479759559 series 3501228
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About Sasha Berson: Sasha Berson is the Chief Growth Officer at Grow Law Firm, where his team is working toward helping over 2,000 law firms double their revenue through data-driven marketing strategies.
In this episode, Ted and Sasha Berson discuss:
- Marketing strategies for law firms in competitive markets
- Evolving search behaviors and the impact of generative AI
- ROI expectations from legal marketing investments
- Geographic and economic factors in legal business growth
Key Takeaways:
- Law firms that commit to expert-led SEO strategies—especially in moderately competitive markets—can potentially achieve exceptionally high ROI within the first year, with long-term growth accelerating as their digital presence strengthens.
- To appear in answers from platforms like ChatGPT and Google's Gemini, law firms must first rank highly on Google and reputable legal directories, as generative AI tools primarily source their responses from existing search and directory listings.
- Directory placements such as Super Lawyers and Avvo are essential, not only because they drive traffic directly but also because they influence both traditional SEO visibility and how AI engines determine top legal results.
- Legal professionals practicing in less saturated, smaller markets can often achieve ROI that varies dramatically by market complexity, with some markets offering substantially higher returns compared to crowded metropolitan areas, presenting a compelling strategic incentive for location-based firm growth.
"Most cases, not all cases, but most cases, do not go to the best lawyers. They go to the best marketers." — Sasha Berson
Connect with Sasha Berson:
Website: https://growlawfirm.com/
Show: GLF Podcast: https://podcasts.apple.com/us/podcast/glf-podcast/id1653795167
YouTube: https://www.youtube.com/@growlawfirm
LinkedIn: https://www.linkedin.com/in/aleksanderberson/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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