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Wes Lungwitz: The SEO and CRM Integration Blueprint for Law Firm Success
Manage episode 463573373 series 3501228
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About Wes Lungwitz: Wes Lungwitz is the Managing Partner and Co-Founder at Civille, a digital tech company for law firms. He has worked in the digital space for over a decade, specializing in SEO and content marketing.
In this episode, Ted and Wes Lungwitz discuss:
- The role of ultra-fast, mobile-first websites in driving lead conversions
- Leveraging SEO, content marketing, and local search tools to increase visibility
- The transformative impact of CRM integration on lead management
- Adapting to AI and evolving trends in digital advertising for law firms
Key Takeaways:
- Proprietary website optimization with a mobile-first design and streamlined WordPress framework ensures fast load times, green Google PageSpeed Insights scores, and better search rankings.
- SEO strategies leverage in-depth keyword research and legal-specific content written by professionals like paralegals to meet compliance needs and ensure accuracy beyond what AI-generated content can provide.
- CRM integration bridges gaps in lead management by seamlessly connecting website-generated leads with case management systems, streamlining client acquisition and tracking.
- Active Google Business Profile optimization, including responding to reviews, posting updates, and refining services, helps firms rank higher locally and engage with potential clients effectively.
"With the emergence of AI content, outsourcing content, and everything else, we just feel like, in the legal space—and I'm sure attorneys feel this way too—you shouldn't just have AI or anybody else writing your content, because there's a lot on the line, and it has to be correct." — Wes Lungwitz
Connect with Wes Lungwitz:
Website: https://getciville.com/
Email: [email protected]
Instagram: https://www.instagram.com/getciville
TikTok: https://www.tiktok.com/@getciville
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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