Unleashing the Power of Culture: Leadership, Engagement, and Growth with Brett Hoogeveen

Training Unleashed

In this insightful episode of Training Unleashed, host Evan Hackel is joined by Brett Hoogeveen, Co-Founder of BetterCulture, to discuss one of the most critical elements of organizational success: company culture.

Together, Evan and Brett explore why “culture eats strategy for breakfast,” how employee engagement drives customer satisfaction, and the pivotal role leadership plays in building a healthy workplace environment. Brett breaks down the five strategic pillars of culture transformation from executive buy-in to frontline empowerment and offers practical steps for creating workplaces where people thrive.

Key Topics Discussed:

• Culture Drives Results: A strong workplace culture leads to higher employee engagement, better customer satisfaction, and improved business performance.
• Define Culture Intentionally: Every company has a culture - successful ones design and nurture it rather than letting it happen by default.
• Start with Leadership: Culture change begins at the top. Executive teams must align on cultural goals and model the behaviors they want to see.
• Measure What Matters: Tools like employee Net Promoter Score (eNPS) and culture surveys provide a baseline and guide ongoing improvement.
• Don't Ignore the Impact of One: A high-performing employee who undermines culture can drag down the whole team - coaching, restructuring, or letting go may be necessary.
• Equip Managers to Lead Culture: Most managers struggle with giving feedback on soft skills - organizations must train and support them to lead culture conversations confidently.

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Watch the episode: https://youtu.be/OxyBbp8TwgM

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