Episode 12: ASUG, SAPPHIRE and the Future of SAP - Geoff Scott

Transformation Every Day

Guest:

• Geoff Scott - CEO - ASUG (Americas SAP Users' Group)

Hosts:

• Alexander Greb - Consulting Director - cbs corporate business solutions
• Johannes Langguth - Head of Business Transformation and Architecture - SAP SE

In this episode of Transformation Every Day, Alexander Greb and Johannes Langguth sit down with Geoff Scott, CEO of ASUG, fresh off Sapphire 2025. They discuss the changing tone at this year’s Sapphire event—from a modest keynote launch to a focus on clarity rather than hype amid a complex global landscape. Geoff shares his perspective on navigating geopolitical uncertainty, market reactions, and why realistic conversations around AI, clean core, and cloud strategy matter more than ever.

The conversation dives deep into the real challenges of SAP adoption: the ongoing migration from ECC to S/4HANA, the trade-offs between lift-and-shift and greenfield implementations, and the widening gap between rapid technology advances and enterprise readiness. Geoff also explores the evolving role of enterprise architects, highlighting the complexities of their mission to bring order to sprawling, ever-changing technology portfolios.

Wrapping up, Geoff previews ASUG’s upcoming hands-on events, local chapters, and community initiatives designed to empower SAP customers to move forward confidently in 2025 and beyond. Whether you’re tackling digital transformation, AI integration, or cloud migration, this episode offers honest insights and practical advice from a leader deeply connected to the SAP community.

Follow Geoff: https://www.linkedin.com/in/geoff-scott-ugs/

Check out ASUG: https://www.asug.com/

Follow Alexander: https://www.linkedin.com/in/alexandergreb/
Follow Johannes: https://www.linkedin.com/in/johanneslangguth/
Thanks to Steven Spears for lending his voice for our podcast intro.
Theme music by Luis Álvarez a.k.a. Fourth Dogma