Episode 5 Bad things are going to happen

Transformation Lab DXB

James comes from a family of dentists, but as a young man he wanted to do the opposite of his parents and so he shunned the corporate world to become a personal trainer and proud owner of personal training studio BTX in London. The gym faced some real challenges during lockdown, landing James in hot water with the police. Despite some adverse publicity in the Daily Mail, for flaunting lockdown rules, James persevered and built a successful business, however, winning in business doesn’t equate to winning in life. James knew his relationship was in trouble but he went ahead with marriage anyway. His relationship came to an abrupt end in the same week his best man died of an overdose and his mum received a terminal cancer diagnosis. It’s difficult to believe James’ assertion at that time “I’m completely fine” but if you listen to his whole story you might better understand James’ controversial views about taking responsibility and find out how he really coped with devastation.
BIO
James Cooper is a distinguished Clinical Nutritionist, educated at King’s College London, with a specialist focus on performance optimisation through tailored diet and supplementation strategies. With a strong academic foundation and years of practical experience, James has built a reputation for transforming the physical and mental capabilities of high performers.
A lifelong athlete, James made history as the youngest British-born recipient of a Brazilian Jiu Jitsu black belt at the time, a testament to his discipline, dedication, and technical mastery. He has since earned his 3rd dan black belt under the legendary 10x world champion Roger Gracie, and has successfully competed in both the British and European Powerlifting finals.
James is renowned not only for his elite sporting background, but also for his ability to bridge the worlds of high-performance sport and executive wellbeing. His client portfolio includes high-level athletes, investment bankers, CEOs, and legal professionals, all of whom rely on his expertise to operate at peak performance both in and out of the gym.
Featured in Muscle & Fitness magazine as the “model trainer,” James is the trusted name behind the transformations of celebrities preparing for roles, appearances, or high-profile photoshoots. His high-profile clientele includes TV personality Calum Best, musician Matt Willis of Busted, and models Rick Hall and Chris Percival, among many others.
With a unique blend of scientific insight, coaching experience, and competitive edge, James Cooper is widely regarded as one of the UK’s leading authorities in functional training, nutrition, and elite performance.

Welcome to Transformation Lab DXB
Hosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.
Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.
New episodes every month. Ready to transform? Let’s get to work.
Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai