Building a Business That Works for You with Sarah Noel Block

Traversing Entrepreneurship

Derek sits down with Sarah Noel Block, the brains behind Tiny Marketing and the Tiny Marketing Club—a go-to resource for indie consultants who want smart, simple marketing that actually drives business (without the overwhelm).

They unpack Sarah’s journey from the corporate world to building a business on her own terms. You’ll hear how she turned a layoff during the recession into a springboard for entrepreneurship, how she ditched the agency grind for a membership model, and why she believes less but better is the future of marketing.

This one’s packed with real strategies—like Sarah’s “biz dev blitz” to fill your pipeline fast, how to reverse-engineer your revenue goals, and why micro-yeses in your sales process can seriously boost conversions.

💡 What You’ll Learn

• Why Sarah walked away from corporate marketing (and never looked back)

• How the Tiny Marketing Club helps consultants design lifestyle-first businesses

• What a “Biz Dev Blitz” is—and how you can run one to land more clients

• The real reason most businesses struggle with offer creation

• Why sales should feel collaborative, not manipulative

• How to build trust through micro-commitments

• What Sarah means when she says your offer should be like a staircase

• The importance of simplifying your message to match how clients actually think

• Why good marketing starts with understanding real pain points—not just catchy copy

• How to test and tweak your offers without burning time or budget

Connect with Sarah:

• Learn more about Sarah: sarahnoelblock.com

• Join the Club: Tiny Marketing Club

About TreMonte and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall’Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as “TreMonte”). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte’s goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

Please email Derek Dall’Olmo at [email protected] with questions and comments or to schedule a one-on-one conversation.

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