Make Money by Mastering the Four Levels of Value | Israel Duran

Travis Makes Money

Israel Duran is a renowned authority coach and business strategist who specializes in turning entrepreneurs into industry leaders capable of commanding five-figure speaking fees. With over $2 million generated through his speaking framework in just 24 months, Israel empowers experts to amplify their message and monetize their vision on prestigious stages and high-ticket programs. His unique approach blends mindset, spiritual principles, and actionable business strategies, making him a sought-after mentor for those ready to elevate their income and impact.

On this episode we talk about:

– Israel’s journey from selling candy as a kid to becoming a high-ticket authority coach

– The four levels of value and how they determine your earning potential

– Why working harder doesn’t always mean making more money—and what to do instead

– The law of acceleration and the three ways to make money

– How to identify and fix the “leaks” in your business before scaling

– The importance of investing in people, vision, and personal growth

– Navigating the crowded coaching industry and standing out with authenticity and results

– The impact of AI on the future of coaching and authority building

Top 3 Takeaways

1. Understand the Four Levels of Value: Moving from implementation (physical work) to unification (management), communication (speaking, branding), and finally ideation (using your mind and money to create value) is key to breaking income ceilings and achieving financial freedom.

2. Work Smarter, Not Harder: True wealth comes from leveraging spiritual gifts, wise strategies, and investing in others—not just putting in more hours or effort.

3. Patch the Leaks Before Scaling: Before chasing more sales or new opportunities, identify and fix the “leaks” or blind spots in your business to ensure sustainable growth and retention of wealth.

Notable Quotes

"Money doesn’t care if you work hard. Money cares if you work wise."

"Before you go for more, it is super important for you to first cover your holes and cover your leak...so you can keep more of what you make."

"The best investment since day zero of this earth and until eternity is people. If I were to start all over again, I would invest in people."

Connect with Israel Duran:

instagram.com/israelduranassociates (DM “Travis makes money” for a free online business blueprint and assessment)

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