Make Money by Thinking Like a Biohacker | Dave Asprey

Travis Makes Money

Dave Asprey joins Travis on this episode of the Travis Makes Money podcast. Widely known as the "Father of Biohacking," Dave is a pioneering entrepreneur, four-time New York Times bestselling author, and the creator of Bulletproof Coffee. He’s built and scaled multiple brands—most notably in the health and longevity space—generating hundreds of millions in revenue. Dave’s unique approach blends Silicon Valley innovation with cutting-edge wellness, making him a leader in both business and personal transformation. His story of overcoming obesity and health issues by applying tech-driven “biohacks” to his own biology has inspired millions and helped launch a global movement.

On this episode we talk about:

• The five primal drivers that shape human behavior and decision-making—especially for entrepreneurs

• How Dave scaled Bulletproof Coffee and created entirely new wellness markets

• The critical role of community and authentic friendship in business success and longevity

• Why loneliness is a hidden epidemic among entrepreneurs and how to overcome it

• Practical frameworks for choosing the right friends, business partners, and team members

• The dangers of “category three” and “category four” personalities in your business and life

Top 3 Takeaways

1. Your body’s primal operating system drives most decisions—even in business. Learning to reprogram fear, hunger, and other instincts frees up energy and willpower for higher-level thinking and entrepreneurship.

2. Community is a massive lever for both personal well-being and business growth. Authentic connections with like-minded peers are essential for support, innovation, and navigating the unique challenges entrepreneurs face.

3. Choosing the right people is everything. Understanding the four categories of people (win-win, usually win-win, win-lose unknowingly, and win-lose knowingly) can save you millions and prevent emotional and financial setbacks.

Notable Quotes

• "You think that you're in charge, but your body's in charge and it runs the operating system of all life on the planet."

• "If you're allocating energy to anger, fear, loneliness, cravings, it just wastes all the energy that you ought to be putting into your mission, your family, your community."

• "Community is how I made biohacking into a $63 billion industry... I don't think you can do the advanced personal development practices by yourself. It does not work."

Connect with Dave Asprey:

• LinkedIn: Dave Asprey6

• Twitter/X: @daveasprey

• Instagram: @dave.asprey

• Website: daveasprey.com7

• Danger Coffee: [dangercoffee.com]

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