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Ayogo: Applying Gaming Principles to Improve Health | CEO Michael Fergusson
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Ayogo has been named one of the top 100 most innovative mHealth companies in the world - twice. And it’s easy to see why …
Ayogo works with some of the biggest therapeutics companies in the world to build applications that use well-established principles of perceived self-efficacy and behaviour change to promote treatment adherence and improve health outcomes.
They employ techniques used in game development in their designs, among which is the concept of adapting to overcome a challenge in an environment that is relatively low-risk. What’s really exciting is that their approach can be applied with great success in a wide range of therapy areas including in sleep medicine, diabetes, MS, dialysis, and even social interventions, among many others.
Michael Fergusson is an entrepreneur, innovator, philanthropist and the CEO of Ayogo. He also serves on several Boards of Directors, including Innovate BC, a Provincial Crown Agency, and the Electric Company Theatre, one of the most innovative theatre companies in the world.
In 2012, Michael was Ernst & Young Social Entrepreneur of the Year and was also named to the PharmaVoice 100, a list of the 100 most inspiring people in Life Sciences. He was also a grand champion and a multi-gold medalist at the Western Canadian Martial Arts championships. We hope you enjoy this conversation!
Also check out the full episode on our Youtube Channel, MedTech Trends, here: https://youtu.be/hde80WNFQTQ
Find out more about Michael and Ayogo:
Home: https://ayogo.com/
Twitter: https://twitter.com/ayogo
Facebook: https://www.facebook.com/ayogo
Youtube: https://www.youtube.com/channel/UCowC...
Ayogo: https://www.instagram.com/ayogoteam/
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