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Minimalist and Socially Responsible Adventurist Backpack and Accessories Company - Matilda and Kelly Belknap
Manage episode 477549297 series 2816020
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Matilda and Kelly Belknap, co-founders of the Adventurist Backpack Company share their entrepreneurial journey, tracing the idea back to their first international backpacking trip. Observing market gaps between low-cost and high-end backpacks, they designed their own line that combined quality and affordability.
Their travels also exposed them to global food insecurity, inspiring them to incorporate a social mission into their business. The conversation covers their design process, customer acquisition strategies, and the importance of building a strong brand identity. They emphasize the effectiveness of organic growth through press, social media, and personal customer service. The duo also discuss their future plans, including potential team expansion and continued dedication to social impact.
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