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Mo Rassam (LiGo): From "Chief Failure Officer" to $5K MRR Helping B2B Teams Win on LinkedIn With AI
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In this episode of the Trial to Paid podcast, Rob Morgan chats with Mo Rassam, co-founder of LiGo, about the journey of building and growing AI-powered products and businesses. Mo shares guiding principles that have helped in shaping his career and startups, particularly around leveraging AI for automation and maintaining lean operations.
The conversation touches upon the inception of LiGo, a full-stack LinkedIn automation tool aimed at optimizing LinkedIn content for various user segments like founders, agency owners, and independent consultants. Mo also delves into the evolution of his programming passion, initial coding experiences, and his venture into artificial intelligence and product development.
The episode covers the significance of rapid prototyping, validation processes, SEO strategies using AI, and the challenges of differentiating LiGo in a competitive market. Mo emphasizes the importance of starting early in the tech field, the necessity of building quality products, and effectively leveraging multiple acquisition channels including Medium and Reddit.
Lastly, future aspirations for LiGo and the broader company vision are outlined, providing listeners with valuable insights into startup growth and AI integration.
Chapters
00:00 Welcome and Introduction
00:14 Guiding Principles in Business
00:55 The Philosophy of AI in Business
02:54 Journey into Coding and Early Career
07:29 Founding Antimatter and Transition to LiGo
10:41 Developing LiGo: Challenges and Strategies
12:51 LiGo's Target Audience and Market Fit
15:58 Product Features and Compliance
24:49 Business Progress and Future Plans
30:26 SEO and User Acquisition Strategies
31:00 Addressing Customer Churn and Product Stickiness
33:24 Paid Acquisition Experiments
35:00 Building the MVP and Team Dynamics
38:55 Effective Marketing Channels
46:12 Challenges with LinkedIn
50:02 Future Goals and Vision
59:00 Advice for Aspiring Founders
Mo's Links
LiGo: https://ligo.ertiqah.com
LinkedIn: https://linkedin.com/in/muhammad-rassam/
Rob's Links
Trial to Paid: https://trialtopaid.io
LinkedIn: https://linkedin.com/in/rbdmorgan
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Music: "Nightfall" by OlexandrMusic (https://soundcloud.com/olexandrmusic)
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