It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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Content provided by Richard Tubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Tubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian
Manage episode 492969812 series 1170577
Content provided by Richard Tubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Tubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.
He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.
Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.
John shares a ton of helpful advice on how to be relentlessly helpful and create content your audience will value, how to use LinkedIn to grow your business and what you should do if you feel like you’re being left behind.
Richard asks John about some dos and don’ts when using the platform, including third-party tools, sending DMs and connection requests, the benefits of getting recommendations and how to use LinkedIn Ads.
John explains what’s working well on LinkedIn right now and how to stand out. He shares some quick wins to improve your personal profile and why consistency is the key to success.
Mentioned in This Episode
- Espirian
- Connect with John on LinkedIn
- Join Espresso+
- Richard's previous interview with John
- LinkedIn Conference: UpLift Live
- LinkedIn Company Pages expert: Michelle Raymond
- LLM/AI company: OpenAI
- Content expert: Juma Bannister
- LinkedIn expert: Louise Brogan
- Book: John Espirian: Content DNA
- Book: Bob Burg: The Go-Giver
- Content marketing expert: Mark Schaefer
- Lunchtime LinkedIn event: UpLift Live Nano
200 episodes
Share
Manage episode 492969812 series 1170577
Content provided by Richard Tubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Tubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.
He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.
Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.
John shares a ton of helpful advice on how to be relentlessly helpful and create content your audience will value, how to use LinkedIn to grow your business and what you should do if you feel like you’re being left behind.
Richard asks John about some dos and don’ts when using the platform, including third-party tools, sending DMs and connection requests, the benefits of getting recommendations and how to use LinkedIn Ads.
John explains what’s working well on LinkedIn right now and how to stand out. He shares some quick wins to improve your personal profile and why consistency is the key to success.
Mentioned in This Episode
- Espirian
- Connect with John on LinkedIn
- Join Espresso+
- Richard's previous interview with John
- LinkedIn Conference: UpLift Live
- LinkedIn Company Pages expert: Michelle Raymond
- LLM/AI company: OpenAI
- Content expert: Juma Bannister
- LinkedIn expert: Louise Brogan
- Book: John Espirian: Content DNA
- Book: Bob Burg: The Go-Giver
- Content marketing expert: Mark Schaefer
- Lunchtime LinkedIn event: UpLift Live Nano
200 episodes
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Similar to TubbTalk: The Podcast for Managed Service Providers
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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