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From Side Hustle to Industry Leader: Cassandra's Real Story
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On this episode of Turjo Talks, Turjo Wadud sits down with Cassandra Connors, founder of Rose Garden and Bella Bag. Cassandra shares her remarkable journey from a broke NYU student selling her Gucci bag on the school intranet to becoming a pioneer in the luxury handbag resale market. She opens up about launching Bella Bag with no business plan, scaling it through grit and creativity, and managing a million-dollar inventory as one of the first movers in the space. They dive into the highs and lows of early entrepreneurship, her experience navigating partnerships and investments, and how wholesaling helped her build long-term growth. Cassandra’s story is a powerful blend of hustle, instinct, and vision.
Connect with Cassandra Connors:
https://www.instagram.com/cssndracnnrs/
https://www.instagram.com/thersgrdn/
https://www.rsgrdn.com
Turjo Talks is a podcast that empowers small to medium-sized business owners and investors with actionable insights on leveraging assets, strategic growth, and maximizing business exits. We will be having conversations with folks at various stages of the business growth cycle, from those having seen many businesses grow as well as those doing it for the first time.
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About Turjo Wadud:
Turjo Wadud is the CEO of 317 Advisory Group, which provides consulting and transaction services to scale and optimize businesses. He has been an entrepreneur all his life and is familiar with every stage of a business, from mopping floors to make ends meet to raising $3b+ in capital throughout his career.
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317 Advisory Group: https://317advisory.com/
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LinkedIn: https://www.linkedin.com/in/turjo-wadud-1852bb340/
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