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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 20 - Water Scarcity and You, a Q&A With Bob McLean
Manage episode 230190127 series 2103370
Content provided by Turtle Talks with the Garden Crew and Happy Dancing Turtle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Turtle Talks with the Garden Crew and Happy Dancing Turtle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We're very fortunate here at Happy Dancing Turtle to have leaders who aren't afraid of getting their hands dirty. In this episode, we're able to talk with our Principal Executive Officer, Bob McLean, who also is the District Governor Elect for Rotary District 5580. We talk about the increasing problem of water scarcity in many parts of the world and what service organizations are doing to help. We also talk about how you can act locally to help water stressed areas. Resources for this episode: 1)https://rotary5580.org/ - Rotary District 5580 2)https://www.rotary.org/en - Rotary International 3)https://www.wasrag.org/ - Rotary's Water & Sanitation Action Group Music Included in this episode: 1) What to Expect by Jake Bradford on the album Sharp 2)Let's Go by Marc Robillard on his Singles album 3) Blessed Midwest by Ben Wagner on the album Midwestern Comfort 4) Thought by Yannick Ireland on his album Instrumania
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5 episodes
Manage episode 230190127 series 2103370
Content provided by Turtle Talks with the Garden Crew and Happy Dancing Turtle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Turtle Talks with the Garden Crew and Happy Dancing Turtle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We're very fortunate here at Happy Dancing Turtle to have leaders who aren't afraid of getting their hands dirty. In this episode, we're able to talk with our Principal Executive Officer, Bob McLean, who also is the District Governor Elect for Rotary District 5580. We talk about the increasing problem of water scarcity in many parts of the world and what service organizations are doing to help. We also talk about how you can act locally to help water stressed areas. Resources for this episode: 1)https://rotary5580.org/ - Rotary District 5580 2)https://www.rotary.org/en - Rotary International 3)https://www.wasrag.org/ - Rotary's Water & Sanitation Action Group Music Included in this episode: 1) What to Expect by Jake Bradford on the album Sharp 2)Let's Go by Marc Robillard on his Singles album 3) Blessed Midwest by Ben Wagner on the album Midwestern Comfort 4) Thought by Yannick Ireland on his album Instrumania
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Turtle Talks with the Garden Crew

1 Episode 23 - Lab Grown Meat vs Real Meat OR All Meat is Not Created Equal 36:17
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In this episode we talk about the growing "faux" meat market and what it could mean for climate change and agricultural practices being used in the US. Lab Based/Plant Based companies discussed: Impossible Foods: https://impossiblefoods.com/food/ Just: https://www.ju.st/en-us/stories/clean-meat Beyond Meat: https://www.beyondmeat.com/products/the-beyond-burger/ Music used in episode: 1) What to Expect by Jake Bradford on the album Sharp 2)Free Yourself by Maya Isac 3)jell-o by Egozi 4)Sparkle by Maya Isac…
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Turtle Talks with the Garden Crew

1 Episode 22 - Foraging 101, a Q&A With Travis Grimler (Part 2) 28:37
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We continue our discussion with local foraging enthusiast, Travis Grimler. In this episode we talk about the legality of foraging, Travis shares some of his favorite recipes, and we share some good references to turn to if you're interested in getting started in foraging. 1) Samual Thayer's site https://www.foragersharvest.com/ 2) Green Deane's site http://www.eattheweeds.com/ 3) Find foraged recipes - https://honest-food.net/ Music used in this episode: 1) What to Expect by Jake Bradford on the album Sharp 2)My Country by Ben Bostick on the album My Country 3) Famous (feat. Samuel Smiley) by Atomiks on the album Atomiks…
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Turtle Talks with the Garden Crew

1 Episode 21 - Foraging 101, a Q&A With Travis Grimler (Part 1) 27:57
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A few weeks ago, we were able to sit down with local news reporter Travis Grimler, who is fanatical for foraging! We chatted with Travis for over 90 minutes and picked up so much good information, we were able to split the recording into two episodes. This is the first part. In this episode, we talk about proper foraging safety, nutrients vs calories, and even The Walking Dead. Music used in this episode: 1)What to Expect by Jake Bradford on the album Sharp 2)Packing my Bags by Luna Keller on her self titled album Luna Keller 3) There Goes the Devil by Michael Shynes on his album There Goes the Devil 4) Hell Yeah by Ride Free on the album Overload…
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Turtle Talks with the Garden Crew

1 Episode 20 - Water Scarcity and You, a Q&A With Bob McLean 28:04
28:04
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We're very fortunate here at Happy Dancing Turtle to have leaders who aren't afraid of getting their hands dirty. In this episode, we're able to talk with our Principal Executive Officer, Bob McLean, who also is the District Governor Elect for Rotary District 5580. We talk about the increasing problem of water scarcity in many parts of the world and what service organizations are doing to help. We also talk about how you can act locally to help water stressed areas. Resources for this episode: 1)https://rotary5580.org/ - Rotary District 5580 2)https://www.rotary.org/en - Rotary International 3)https://www.wasrag.org/ - Rotary's Water & Sanitation Action Group Music Included in this episode: 1) What to Expect by Jake Bradford on the album Sharp 2)Let's Go by Marc Robillard on his Singles album 3) Blessed Midwest by Ben Wagner on the album Midwestern Comfort 4) Thought by Yannick Ireland on his album Instrumania…
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Turtle Talks with the Garden Crew

1 Episode 19 - Reconnecting Indigenous Cultures, a Q&A With Sean Sherman 33:02
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Jim, Allison, and Chris went to the MDA Organic Conference last month and Sean Sherman was the keynote speaker. Jim took a shot and asked if Sean would be interested in speaking on Turtle Talks and to our surprise, he said yes! So, we're very excited to have Sean Sherman on this episode. More famously known through his non-profit organization The Sioux Chef, Sherman talks about his mission to bring indigenous foods back to indigenous communities, helping to grow opportunities and create successful micro food systems. You can learn more about Sherman's non-profit organization, NATIFS (North American Traditional Indigenous Food Systems) by going to https://www.natifs.org/. You will learn about his mission to help native communities reconnect with traditions and native cuisine that has been lost over the centuries due to the colonization and aggressive expansion of European settlers. Resources for this episode: 1) https://sioux-chef.com/ 2)https://heard.org/ 3)https://www.fieldmuseum.org/ 4)https://siarchives.si.edu/ 5) Buffalo Bird Woman's Garden https://waterspringbook.com/products/9780873512190-0873512197-buffalo-bird-womans-garden-agriculture-of-the-hidatsa-indians-borealis?variant=14999429546054&utm_campaign=gs-2018-10-25&utm_source=google&utm_medium=smart_campaign Music Included: 1) What to Expect by Jake Bradford on the album Sharp 2)I Do by Derek Gust on the album I Do 3)Lowenweise by Vikings in Tibet on the album Alchemy Ave. 4) Paid My Dues by Ben Bostick on the album Ben Bostick…
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