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Extending IP beyond the TV, with Will van Rest
Manage episode 470592807 series 3004816
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We chat with Will van Rest, the founder of JEM Media Ventures, about how TV brands can be extended to events and products that audiences want to purchase. After stints at Fremantle and Sky, Will worked at ITV for 17 years, ending up as the Director for Games, Live and Merchandising. Justin and David also discuss how ratings sit alongside 'bang for buck', and we cast an eye over the eye-popping 'Beast Games'. Plus a deep dive into the latest formats on the TV market.
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