Jamie Pearson | Founder & President of New Holland Group

Unboxed

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.
Jamie Pearson is an award-winning keynote speaker, writer, accredited investor, board member, and highly respected leader in the cannabis industry. Jamie’s operational success led her to win the International Cannabis Awards 2025 International Woman of the Year, 2024 MJ BizCon Women in Leadership award, to be coined “Wonder Woman” in the 2023 Women of Influence issue of Cannabis Now Magazine and twice, one of the most influential women in cannabis by High Times (2019,2021). Jamie has been a prosperous investor in global real estate on three continents. She speaks German and has split her time between the US and the EU for over 25 years. She is generous with her time and knowledge and currently sits on the board of Rivamo AG, and advisory boards of Hello Again, Dope Drinks, Marley One, and Unlock Healthcare.
Jamie founded and leads The New Holland Group (NHG), a global consulting firm serving clients with international business development & strategy, cross-border IP protection, capital raising, and celebrity partnerships. NHG’s clients include governments, global brands, manufacturers, distributors, dispensary chains, MSOs & MCOs (multi-country organizations).
Before NHG, Jamie spent seven years, including three as the President & CEO, of Bhang Inc., one of the world’s most-awarded infused edible brands, famous for its infused chocolate bars. She executed the global expansion plan, ran the capital markets division, and was the face of the brand, catapulting Bhang from a California favorite to a multi-national phenomenon. When Jamie exited Bhang, the brand was being distributed in 7 US states and 10 countries through licensing deals with the likes of Trulieve, [CSE:TRUL], Indiva [TSX:NDVA], and Origin House [CSE:OH] (now Cresco). Jamie served as the Vice Chairman of Bhang’s Board and was a member of the audit committee.
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamielpearsonnhg/
Within each episode, we ask industry experts the following 5 questions:
- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.
Check them out here: www.merchantboxes.com