MAGA Makeovers and the Death of Individuality

Under the Influence with Jo Piazza

Close your eyes. Picture a woman with lashes so long they could reach across the aisle. Lips plump enough to bounce a quarter off. Matte foundation, pageant curls, a bold lip, and a jawline that could cut glass.

Now ask yourself: Is she a Real Housewife or a member of the Trump administration?

This week, we’re digging into MAGA Beauty—the algorithm-fueled, hyper-feminized aesthetic dominating the right-wing political sphere. From bulletproof vests and barrel curls to a full-face glam that's become the new uniform of power, this is strategic, not superficial.

New York Times columnist Jessica Grose joins us to unpack her viral piece on the look that screams “conservative” before a word is spoken. Then, we talk to Mother Jones editor Inae Oh, whose searing essay In Your Face breaks down how this plasticized performance of womanhood fits into a larger project: rebranding femininity in Trump’s America.

Spoiler: It's giving Real Housewives of CPAC.

This is the face of a new political era. One where you can’t run for office unless you can run an eyeliner wing sharp enough to wound democracy itself.

Read Inae Oh's Mother Jones piece here.

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