Hug the Cactus: Advertising to Haters

Under the Influence with Terry O'Reilly

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Pop Culture #Terry OReilly #Influence #CBC

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

about a year ago 26:04

MP3•Episode home

This week, we look at how some companies advertise to haters.

Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.

Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.

Hosted on Acast. See acast.com/privacy for more information.

374 episodes

Hug the Cactus: Advertising to Haters

Under the Influence with Terry O'Reilly

37,810 subscribers

published about a year ago

MP3•Episode home

This week, we look at how some companies advertise to haters.

Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.

Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.

Hosted on Acast. See acast.com/privacy for more information.

374 episodes

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Pop Culture #Terry OReilly #Influence #CBC

All episodes

Under the Influence with Terry O'Reilly

1
Seizing The Moment 28:06

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28:06

This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terr y Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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A Moment I'll Never Forget: The Power of PSAs 27:20

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This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Brand Strategist & Author Peter Wilken 55:16

12 days ago55:16

55:16

Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Interview with Author & Arkells Frontman Max Kerman 46:17

14 days ago46:17

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Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Brand, James Brand 28:45

17 days ago28:45

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Under the Influence with Terry O'Reilly

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Commercial Outtakes & Bloopers 27:25

24 days ago27:25

27:25

This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Two Minutes For Looking So Good: Star Athlete Endorsements 28:23

4 weeks ago28:23

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This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to put quarterback Joe Namath in pantyhose. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Busiest Day Of The Year 27:17

5 weeks ago27:17

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This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Brand Envy #Canada 26:32

6 weeks ago26:32

26:32

This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Orchestrating Elections: Political Campaign Songs 25:20

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25:20

This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Recorded Live in Toronto: Wicked Brand Fails of 2024 27:02

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Under the Influence with Terry O'Reilly

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Putting the Motion in Motion Pictures: Movie Theatre Marketing 27:06

9 weeks ago27:06

27:06

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Under the Influence with Terry O'Reilly

1
Forbidden Branding 27:18

10 weeks ago27:18

27:18

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Under the Influence with Terry O'Reilly

1
SNL & Commercial Parodies (Encore) 27:27

11 weeks ago27:27

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During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and many others - and how SNL influenced the ad writers of my generation. Hosted on Acast. See acast.com/privacy for more information.

Under the Influence with Terry O'Reilly

1
Hug the Cactus: Advertising to Haters 26:04

11 weeks ago26:04